PlayStation China has just raised the bar for community promotions by launching an official cosplay contest dedicated to the hit game Stellar Blade. The campaign, which is stirring up social media, invites fans to bring the game's characters to life in exchange for exclusive giveaways and thematic Sony merchandise.
The announcement was accompanied by a promotional video that has already gone viral, highlighting the visual fidelity that made the title one of the favorites among players on PS5 and PC.
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The Stellar Blade Phenomenon and Model Yanyan
The highlight of the campaign is the video starring the model Yanyan, from Shanghai. Portraying the protagonist Eve, the model appears wearing one of the game's most iconic outfits.
The video impresses with its editing, which rapidly alternates between real footage of the cosplayer and excerpts from gameplay, proving that Shift Up studio's aesthetic continues to be one of the franchise's greatest assets.
Contest Details:
- Platform: The event takes place on Weibo (the Chinese "X/Twitter").
- Participation: Players must share original photos cosplaying any character from the game.
- Prizes: Official Sony merchandise and thematic Stellar Blade items.
Translation: PlayStation's EVE cosplay campaign in China.
PlayStation China is inviting people to share their Stellar Blade cosplays and will award prizes of merchandise and other giveaways to the best ones.
The model in the video is Yanyan, a Chinese influencer based in Shanghai.
More videos and photos at 🧵👀
A Success That Keeps Growing
It is no surprise that Sony continues to invest heavily in marketing for Stellar Blade. After its original launch on PS5 in 2024, the game arrived on PC in June 2025, becoming the most successful PlayStation exclusive on the platform to date.
With a sequel already confirmed by Shift Up, the developer has started releasing initial details about the future of Eve's saga, keeping the fanbase eager for news.
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